Travel culture: Your competitive advantage in a global market
Video calls and online collaboration tools are great when it comes to working with teams across the globe. However, when it comes to gaining a tangible competitive advantage, there’s no substitute for the personal touch. A well-managed travel programme that supports in-person interactions can help an organisation to build stronger relationships with customers, a more collaborative workplace and a globally unified company culture.
New research from Harvard Business Review Analytic Services in association with Egencia looks at just how much a company’s travel culture can impact its business performance today. The findings were staggering — companies with a strong travel culture reported significant improvements in the following key areas:
- Customer retention
- Employee satisfaction
- Market share
Companies with a strong travel culture are those that view corporate travel as a form of strategic investment with concrete business value. They have well-managed travel programmes in place, which save them money and help their businesses to scale and grow.
Read the report today to find out how a strong travel culture can deliver a tangible competitive advantage to your business.