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If you’ve ever booked a car, you’ll know that it isn’t always a smooth ride. But since 25% of car rental revenue is generated from corporate clients, car hire companies are now trying to increase their appeal to corporate travelers.

To remain competitive, they’re making sure they adapt to ever-changing trends to find ways to provide customers with the best possible service.

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So, what’s in store for the car hire industry? Read on to learn about the five leading (and some very exciting) trends.

1. Car rental companies prioritize convenience

2. Rental car companies are focusing on sustainability

3. It’s best to book early

4. New technology is improving the customer experience

5. Self-driving vehicles are gaining popularity